I believe this ad is very effective to anybody that is determined to be a professional athlete. This commercial goes into detail about a young soccer player playing for his club team. Then shows what he did and what he had to go through to get to the national team. Throughout the video Nike is advertising their logo with shoes, equipment, uniforms, and soccer balls. This draws a certain type of audience. It doesn't just have to be soccer players, it can be any athlete that wants to make the pros. I believe the purpose of this commercial is to effect young athletes to perform to there best ability, and in order to do that, then they should wear Nike products. I believe they are trying to persuade young athletes that Nike is better than any other product.

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